The Fun Theory was established several years ago in Stockholm, Sweden as an initiative by Volkswagen. From their website, they capitalize on the idea that "something as simple as fun can change people's behavior for the better..." I'm all for this. Check out this vid (and more on their website!). It's so stinkin' creative! Can you imagine working as a staffer on this project? I'm no engineer - but man, I have a feeling this type of work is very rewarding.
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cue the love notes - right here. ;)